IProgram
Entrepreneurial Foundations
From idea to LLC.
- 101Course
Entrepreneurial Mindset
The disposition of the founder.
19 lessons·FoundationWhat entrepreneurship actually isHabits of mindFailure and resilienceThe founder's operating week - 102Course
Finding Problems Worth Solving
The move most founders skip.
19 lessons·FoundationWhat a problem isSources of real problemsEvaluating problemsFrom noise to statement - 103Course
Customer Discovery
Learning what the customer actually needs.
20 lessons·FoundationThe disciplineFinding the right peopleRunning the conversationSynthesis - 104Course
Market Research
The disciplined study of the market before the bet.
19 lessons·FoundationMarket definitionsSourcesThe market mapMaking the bet - 105Course
Business Models
How the firm captures value.
26 lessons·FoundationThe model, definedThe familiesChoosing the modelThe artifact - 106Course
Value Proposition Design
The one sentence customers pay for.
15 lessons·FoundationThe definitionThe craftTesting - 107Course
Competitive Analysis
The disciplined study of who you fight.
14 lessons·FoundationWho competes with youThe frameworkThe memo - 108Course
Product Development
Building the thing worth selling.
20 lessons·FoundationWhat a product isPrioritizationBuildingShipping - 109Course
Brand Strategy
The compounding asset most firms neglect.
18 lessons·FoundationThe ideaThe partsLiving the brandThe Anabasis standard - 110Course
Naming
The single most permanent decision.
11 lessons·FoundationNaming as craftThe process - 111Course
Domains
The digital piece of ground.
10 lessons·FoundationThe domain, understoodAcquisition - 112Course
Building an MVP
The first thing worth showing.
20 lessons·FoundationThe idea, honestlyThe buildThe launchLearning - 113Course
Launching
The move most founders botch.
20 lessons·FoundationBefore the launchChannelsThe dayAfter the launch - 114Course
Business Planning
The one document the founder must be able to write.
26 lessons·FoundationThe plan, understoodThe sectionsThe craftThe plan in practice - 115Course
Entrepreneurship Capstone
The Program's terminal artifact.
3 lessons·FoundationThe Capstone