102Course · Foundation
Finding Problems Worth Solving
The move most founders skip.
The single most common founder error is falling in love with a solution before diagnosing a problem worth its cost. This course inverts that: it teaches you to find pain that customers pay to escape, and to distinguish that from the noise of preferences.
You finish with a written, ranked, tested problem statement — the foundation every subsequent course in this Program builds on.
- 01
Distinguish a problem from a preference.
- 02
Rank problems by seriousness, urgency, and payability.
- 03
Author a problem statement worth defending.
Prerequisites
- — 101 helpful.
Pacing
1–2 weeks · ~5 hours.
- IModule
What a problem is
Definitions before searches.
- IIModule
Sources of real problems
Where founders look.
- IIIModule
Evaluating problems
The three-lens test.
- IVModule
From noise to statement
The written artifact.
A Note from the Faculty
Founders who take this course seriously kill more ideas than they launch. That is the point.