106Course · Foundation
Value Proposition Design
The one sentence customers pay for.
The value proposition is the one sentence customers repeat to themselves before they buy. This course teaches you to write it with precision, test it against real people, and rewrite until it earns the sale.
- 01
Distinguish a value proposition from a feature list.
- 02
Author a defensible value proposition.
- 03
Test it against customers.
Prerequisites
- — 103, 105.
Pacing
1 week · ~3 hours.
- IModule
The definition
Precision before craft.
- IIModule
The craft
How the sentence is built.
- IIIModule
Testing
Before the launch.