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IVSchool

School of Enterprise & Institution Building

The discipline of building enduring institutions from first idea to multinational enterprise.

An enterprise is the highest form of organized human cooperation. This School teaches the principles by which lasting organizations are conceived, financed, formed, governed, operated, and passed to the next generation. The Scholar advances from a first idea to the disciplines of the multinational firm through a curriculum that integrates entrepreneurship, formation, finance, marketing, sales, operations, leadership, technology, capital, scaling, governance, mergers and acquisitions, family stewardship, and the practiced judgment of the CEO. Every other School of the Academy — Financial Capability, Blockchain, Artificial Intelligence — ultimately feeds into this one, because it is here that individual capability becomes institutional capability.

LeadershipCapitalCharacter
I
Program

Entrepreneurial Foundations

From idea to LLC.

  • 101
    Entrepreneurial Mindset
    19 lessons
  • 102
    Finding Problems Worth Solving
    19 lessons
  • 103
    Customer Discovery
    20 lessons
  • 104
    Market Research
    19 lessons
  • 105
    Business Models
    26 lessons
  • 106
    Value Proposition Design
    15 lessons
  • 107
    Competitive Analysis
    14 lessons
  • 108
    Product Development
    20 lessons
  • 109
    Brand Strategy
    18 lessons
  • 110
    Naming
    11 lessons
  • 111
    Domains
    10 lessons
  • 112
    Building an MVP
    20 lessons
  • 113
    Launching
    20 lessons
  • 114
    Business Planning
    26 lessons
  • 115
    Entrepreneurship Capstone
    3 lessons
II
Program

Business Formation

The lawful creation of the firm.

  • 201
    Sole Proprietorship
    13 lessons
  • 202
    General Partnerships
    13 lessons
  • 203
    Limited Partnerships
    10 lessons
  • 204
    LLCs
    49 lessons
  • 205
    Corporations
    45 lessons
  • 206
    Holding Companies
    12 lessons
  • 207
    International Companies
    11 lessons
  • 208
    Business Banking
    11 lessons
  • 209
    Business Credit
    10 lessons
  • 210
    Business Insurance
    13 lessons
  • 211
    Licenses
    9 lessons
  • 212
    Intellectual Property
    32 lessons
  • 213
    Legal Documents
    28 lessons
  • 214
    Business Formation Capstone
    3 lessons
III
Program

Finance

The economics of the operating firm.

  • 301
    Accounting
    21 lessons
  • 302
    Bookkeeping
    13 lessons
  • 303
    Financial Statements
    16 lessons
  • 304
    Cash Flow
    15 lessons
  • 305
    Forecasting
    15 lessons
  • 306
    Budgeting
    10 lessons
  • 307
    Pricing
    16 lessons
  • 308
    Taxes
    15 lessons
  • 309
    Payroll
    10 lessons
  • 310
    KPIs
    14 lessons
  • 311
    Runway
    9 lessons
  • 312
    Profitability
    8 lessons
  • 313
    Business Valuation
    13 lessons
  • 314
    Financial Modeling
    18 lessons
  • 315
    Fundraising
    20 lessons
  • 316
    Investor Reporting
    9 lessons
IV
Program

Marketing

The discipline of converting attention into demand.

  • 401
    Brand
    10 lessons
  • 402
    Messaging
    9 lessons
  • 403
    Psychology
    14 lessons
  • 404
    Copywriting
    17 lessons
  • 405
    SEO
    17 lessons
  • 406
    Paid Ads
    17 lessons
  • 407
    Organic
    12 lessons
  • 408
    Video
    12 lessons
  • 409
    Podcasting
    10 lessons
  • 410
    Email
    15 lessons
  • 411
    Community
    11 lessons
  • 412
    Funnels
    11 lessons
  • 413
    Conversion Rate Optimization
    11 lessons
  • 414
    Analytics
    9 lessons
  • 415
    Influencers
    9 lessons
  • 416
    Affiliate Marketing
    10 lessons
  • 417
    Public Relations
    10 lessons
  • 418
    Events
    11 lessons
  • 419
    Partnerships
    10 lessons
V
Program

Sales

The disciplined transfer of belief.

  • 501
    Sales Foundations
    10 lessons
  • 502
    Cold Outreach
    10 lessons
  • 503
    Warm Outreach
    8 lessons
  • 504
    Discovery
    10 lessons
  • 505
    Objections
    10 lessons
  • 506
    Negotiation
    10 lessons
  • 507
    Closing
    9 lessons
  • 508
    Enterprise Sales
    10 lessons
  • 509
    B2B Sales
    8 lessons
  • 510
    B2C Sales
    8 lessons
  • 511
    CRM & Pipeline Hygiene
    9 lessons
  • 512
    Sales Forecasting
    9 lessons
  • 513
    Sales Management
    10 lessons
  • 514
    Customer Success
    9 lessons
  • 515
    Renewals & Expansion
    9 lessons
VI
Program

Operations

Making the same thing well, on purpose, again.

  • 601
    Operations Foundations
    7 lessons
  • 602
    Standard Operating Procedures
    10 lessons
  • 603
    Documentation
    9 lessons
  • 604
    Hiring for Operations
    10 lessons
  • 605
    KPIs & Dashboards
    10 lessons
  • 606
    Automation
    9 lessons
  • 607
    Quality
    8 lessons
  • 608
    Supply Chain
    9 lessons
  • 609
    Procurement
    6 lessons
  • 610
    Inventory
    6 lessons
  • 611
    Shipping & Fulfillment
    8 lessons
  • 612
    Customer Support
    8 lessons
  • 613
    Scaling Operations
    8 lessons
  • 614
    Lean
    9 lessons
  • 615
    Six Sigma
    9 lessons
VII
Program

Leadership

The character and craft of leading humans at work.

  • 701
    Executive Communication
    9 lessons
  • 702
    Decisions
    9 lessons
  • 703
    Delegation
    8 lessons
  • 704
    Executive Teams
    8 lessons
  • 705
    Conflict
    8 lessons
  • 706
    Culture
    8 lessons
  • 707
    Coaching
    8 lessons
  • 708
    Meetings
    8 lessons
  • 709
    Accountability
    8 lessons
  • 710
    Performance Reviews
    8 lessons
  • 711
    Mission, Vision, Values
    9 lessons
  • 712
    Institution Building
    10 lessons
VIII
Program

Technology for Enterprise

The operator's literacy of the software stack.

  • 801
    The Software Stack
    6 lessons
  • 802
    ERPs
    6 lessons
  • 803
    CRMs
    5 lessons
  • 804
    AI for Enterprise
    9 lessons
  • 805
    Automation Platforms
    5 lessons
  • 806
    Cybersecurity for Operators
    10 lessons
  • 807
    Cloud
    8 lessons
  • 808
    Data
    6 lessons
  • 809
    Analytics
    5 lessons
  • 810
    APIs & Integrations
    6 lessons
  • 811
    Internal Tools
    7 lessons
IX
Program

Capital

The disciplined acquisition and use of other people's money.

  • 901
    Capital Overview
    6 lessons
  • 902
    Debt
    10 lessons
  • 903
    Equity
    9 lessons
  • 904
    Venture Capital
    10 lessons
  • 905
    Private Equity
    6 lessons
  • 906
    Angel Investment
    5 lessons
  • 907
    Crowdfunding
    8 lessons
  • 908
    Bank Loans
    6 lessons
  • 909
    Credit
    6 lessons
  • 910
    Grants
    5 lessons
  • 911
    Revenue-Based Financing
    6 lessons
  • 912
    IPO
    9 lessons
  • 913
    SPAC & Direct Listing
    7 lessons
X
Program

Scaling

The founder-to-institution transition, in every dimension.

  • 1001
    Scaling Foundations
    5 lessons
  • 1002
    Executive Hiring
    8 lessons
  • 1003
    Departmental Design
    5 lessons
  • 1004
    International Expansion
    9 lessons
  • 1005
    Franchising
    6 lessons
  • 1006
    Acquisitions for Growth
    5 lessons
  • 1007
    Holding Companies
    5 lessons
  • 1008
    Conglomerates
    6 lessons
  • 1009
    Global Operations
    6 lessons
XI
Program

Corporate Governance

The institution's constitutional discipline.

  • 1101
    The Board
    9 lessons
  • 1102
    Directors
    6 lessons
  • 1103
    Officers
    6 lessons
  • 1104
    Shareholders
    6 lessons
  • 1105
    Fiduciary Duty
    6 lessons
  • 1106
    Minutes & Records
    6 lessons
  • 1107
    Compliance
    5 lessons
  • 1108
    Audits
    6 lessons
  • 1109
    Enterprise Risk
    6 lessons
  • 1110
    Policies
    8 lessons
XII
Program

Mergers & Acquisitions

The disciplined transfer of institutions.

  • 1201
    M&A Overview
    6 lessons
  • 1202
    Buying a Business
    8 lessons
  • 1203
    Selling a Business
    8 lessons
  • 1204
    Due Diligence
    7 lessons
  • 1205
    Valuation
    6 lessons
  • 1206
    Integration
    6 lessons
  • 1207
    Rollups & Exit
    9 lessons
XIII
Program

Family Offices & Legacy

The multi-generational institution.

  • 1301
    Family Office Structure
    6 lessons
  • 1302
    Trusts
    6 lessons
  • 1303
    Estate Planning
    9 lessons
  • 1304
    Generational Wealth
    5 lessons
  • 1305
    Philanthropy
    6 lessons
  • 1306
    Succession
    7 lessons
XIV
Program

CEO Masterclass & Enterprise Simulator

The judgment of the CEO, rehearsed under fire.

  • 1401
    Cash-Flow Crisis
    9 lessons
  • 1402
    Executive Hiring & Firing
    8 lessons
  • 1403
    Lawsuits
    9 lessons
  • 1404
    Cyber Attack
    8 lessons
  • 1405
    AI Disruption
    5 lessons
  • 1406
    Supply-Chain Failure
    5 lessons
  • 1407
    Board & Investor Meetings
    8 lessons
  • 1408
    Marketing Wars
    5 lessons
  • 1409
    Competition
    5 lessons
  • 1410
    Recessions & Crises
    6 lessons
  • 1411
    Enterprise Simulator
    21 lessons
  • 1412
    Diploma Capstone
    4 lessons