School of Enterprise & Institution Building
The discipline of building enduring institutions from first idea to multinational enterprise.
An enterprise is the highest form of organized human cooperation. This School teaches the principles by which lasting organizations are conceived, financed, formed, governed, operated, and passed to the next generation. The Scholar advances from a first idea to the disciplines of the multinational firm through a curriculum that integrates entrepreneurship, formation, finance, marketing, sales, operations, leadership, technology, capital, scaling, governance, mergers and acquisitions, family stewardship, and the practiced judgment of the CEO. Every other School of the Academy — Financial Capability, Blockchain, Artificial Intelligence — ultimately feeds into this one, because it is here that individual capability becomes institutional capability.
- 101Entrepreneurial Mindset19 lessons
- 102Finding Problems Worth Solving19 lessons
- 103Customer Discovery20 lessons
- 104Market Research19 lessons
- 105Business Models26 lessons
- 106Value Proposition Design15 lessons
- 107Competitive Analysis14 lessons
- 108Product Development20 lessons
- 109Brand Strategy18 lessons
- 110Naming11 lessons
- 111Domains10 lessons
- 112Building an MVP20 lessons
- 113Launching20 lessons
- 114Business Planning26 lessons
- 115Entrepreneurship Capstone3 lessons
- 201Sole Proprietorship13 lessons
- 202General Partnerships13 lessons
- 203Limited Partnerships10 lessons
- 204LLCs49 lessons
- 205Corporations45 lessons
- 206Holding Companies12 lessons
- 207International Companies11 lessons
- 208Business Banking11 lessons
- 209Business Credit10 lessons
- 210Business Insurance13 lessons
- 211Licenses9 lessons
- 212Intellectual Property32 lessons
- 213Legal Documents28 lessons
- 214Business Formation Capstone3 lessons
- 301Accounting21 lessons
- 302Bookkeeping13 lessons
- 303Financial Statements16 lessons
- 304Cash Flow15 lessons
- 305Forecasting15 lessons
- 306Budgeting10 lessons
- 307Pricing16 lessons
- 308Taxes15 lessons
- 309Payroll10 lessons
- 310KPIs14 lessons
- 311Runway9 lessons
- 312Profitability8 lessons
- 313Business Valuation13 lessons
- 314Financial Modeling18 lessons
- 315Fundraising20 lessons
- 316Investor Reporting9 lessons
- 401Brand10 lessons
- 402Messaging9 lessons
- 403Psychology14 lessons
- 404Copywriting17 lessons
- 405SEO17 lessons
- 406Paid Ads17 lessons
- 407Organic12 lessons
- 408Video12 lessons
- 409Podcasting10 lessons
- 410Email15 lessons
- 411Community11 lessons
- 412Funnels11 lessons
- 413Conversion Rate Optimization11 lessons
- 414Analytics9 lessons
- 415Influencers9 lessons
- 416Affiliate Marketing10 lessons
- 417Public Relations10 lessons
- 418Events11 lessons
- 419Partnerships10 lessons
- 501Sales Foundations10 lessons
- 502Cold Outreach10 lessons
- 503Warm Outreach8 lessons
- 504Discovery10 lessons
- 505Objections10 lessons
- 506Negotiation10 lessons
- 507Closing9 lessons
- 508Enterprise Sales10 lessons
- 509B2B Sales8 lessons
- 510B2C Sales8 lessons
- 511CRM & Pipeline Hygiene9 lessons
- 512Sales Forecasting9 lessons
- 513Sales Management10 lessons
- 514Customer Success9 lessons
- 515Renewals & Expansion9 lessons
- 601Operations Foundations7 lessons
- 602Standard Operating Procedures10 lessons
- 603Documentation9 lessons
- 604Hiring for Operations10 lessons
- 605KPIs & Dashboards10 lessons
- 606Automation9 lessons
- 607Quality8 lessons
- 608Supply Chain9 lessons
- 609Procurement6 lessons
- 610Inventory6 lessons
- 611Shipping & Fulfillment8 lessons
- 612Customer Support8 lessons
- 613Scaling Operations8 lessons
- 614Lean9 lessons
- 615Six Sigma9 lessons
- 701Executive Communication9 lessons
- 702Decisions9 lessons
- 703Delegation8 lessons
- 704Executive Teams8 lessons
- 705Conflict8 lessons
- 706Culture8 lessons
- 707Coaching8 lessons
- 708Meetings8 lessons
- 709Accountability8 lessons
- 710Performance Reviews8 lessons
- 711Mission, Vision, Values9 lessons
- 712Institution Building10 lessons
Technology for Enterprise
The operator's literacy of the software stack.
- 801The Software Stack6 lessons
- 802ERPs6 lessons
- 803CRMs5 lessons
- 804AI for Enterprise9 lessons
- 805Automation Platforms5 lessons
- 806Cybersecurity for Operators10 lessons
- 807Cloud8 lessons
- 808Data6 lessons
- 809Analytics5 lessons
- 810APIs & Integrations6 lessons
- 811Internal Tools7 lessons
- 901Capital Overview6 lessons
- 902Debt10 lessons
- 903Equity9 lessons
- 904Venture Capital10 lessons
- 905Private Equity6 lessons
- 906Angel Investment5 lessons
- 907Crowdfunding8 lessons
- 908Bank Loans6 lessons
- 909Credit6 lessons
- 910Grants5 lessons
- 911Revenue-Based Financing6 lessons
- 912IPO9 lessons
- 913SPAC & Direct Listing7 lessons
- 1001Scaling Foundations5 lessons
- 1002Executive Hiring8 lessons
- 1003Departmental Design5 lessons
- 1004International Expansion9 lessons
- 1005Franchising6 lessons
- 1006Acquisitions for Growth5 lessons
- 1007Holding Companies5 lessons
- 1008Conglomerates6 lessons
- 1009Global Operations6 lessons
- 1101The Board9 lessons
- 1102Directors6 lessons
- 1103Officers6 lessons
- 1104Shareholders6 lessons
- 1105Fiduciary Duty6 lessons
- 1106Minutes & Records6 lessons
- 1107Compliance5 lessons
- 1108Audits6 lessons
- 1109Enterprise Risk6 lessons
- 1110Policies8 lessons
- 1201M&A Overview6 lessons
- 1202Buying a Business8 lessons
- 1203Selling a Business8 lessons
- 1204Due Diligence7 lessons
- 1205Valuation6 lessons
- 1206Integration6 lessons
- 1207Rollups & Exit9 lessons
- 1301Family Office Structure6 lessons
- 1302Trusts6 lessons
- 1303Estate Planning9 lessons
- 1304Generational Wealth5 lessons
- 1305Philanthropy6 lessons
- 1306Succession7 lessons
CEO Masterclass & Enterprise Simulator
The judgment of the CEO, rehearsed under fire.
- 1401Cash-Flow Crisis9 lessons
- 1402Executive Hiring & Firing8 lessons
- 1403Lawsuits9 lessons
- 1404Cyber Attack8 lessons
- 1405AI Disruption5 lessons
- 1406Supply-Chain Failure5 lessons
- 1407Board & Investor Meetings8 lessons
- 1408Marketing Wars5 lessons
- 1409Competition5 lessons
- 1410Recessions & Crises6 lessons
- 1411Enterprise Simulator21 lessons
- 1412Diploma Capstone4 lessons