114Course · Foundation
Business Planning
The one document the founder must be able to write.
The business plan is the one document that binds every prior course into a single argument for the venture. This course teaches you to write it — twenty pages maximum — and to defend it under skeptical questioning.
- 01
Distinguish the plan from the pitch.
- 02
Author a complete business plan.
- 03
Defend the plan to skeptical readers.
Prerequisites
- — Program I: 101–113.
Pacing
2 weeks · ~10 hours.
- IModule
The plan, understood
Purpose before form.
- IIModule
The sections
The canonical structure.
- IIIModule
The craft
How the document is actually written.
- IVModule
The plan in practice
Live document.
A Note from the Faculty
The plan is not for the reader. The plan is for the writer. The reader benefits second.