107Course · Foundation
Competitive Analysis
The disciplined study of who you fight.
Every firm competes with the status quo whether or not it names a competitor. This course teaches you to map competitors honestly — direct, indirect, aspirational, and the do-nothing option — and to write a one-page position memo you would defend.
- 01
Map competitors honestly.
- 02
Distinguish threats from noise.
- 03
Write a competitive-position memo.
Prerequisites
- — 104.
Pacing
1 week · ~3 hours.
- IModule
Who competes with you
Everyone, and no one.
- IIModule
The framework
Porter and beyond.
- IIIModule
The memo
The output.