103Course · Foundation
Customer Discovery
Learning what the customer actually needs.
Discovery is not selling. It is not asking whether the customer likes your idea. It is a structured, patient conversation whose only goal is to hear the truth about the problem before you build.
You will run ten real discovery interviews, code the transcripts, and rewrite your problem statement to match what the market actually said.
- 01
Run a discovery interview.
- 02
Distinguish stated from real needs.
- 03
Convert conversations into decisions.
Prerequisites
- — 102.
Pacing
2 weeks · ~6 hours plus the Lab.
- IModule
The discipline
Discovery as method, not chat.
- IIModule
Finding the right people
The prerequisite.
- IIIModule
Running the conversation
The format.
- IVModule
Synthesis
The move that turns notes into decisions.
A Note from the Faculty
The founders who ship things that matter run more discovery interviews than the ones who ship things that don't. The difference is measurable.