113Course · Foundation
Launching
The move most founders botch.
The launch is a coordinated act, not a stunt. This course teaches you to design a launch that generates real pipeline: pre-launch, launch day, and the follow-up week that most founders botch.
- 01
Plan a launch worth remembering.
- 02
Coordinate press, community, and product.
- 03
Learn from the launch quantitatively.
Prerequisites
- — 112.
Pacing
1–2 weeks · ~5 hours.
- IModule
Before the launch
Preparation as the largest lever.
- IIModule
Channels
Where the launch actually happens.
- IIIModule
The day
Execution.
- IVModule
After the launch
The unglamorous half.