105Course · Foundation
Business Models
How the firm captures value.
The business model is the mechanism by which effort becomes money. Get it wrong and no marketing budget will save you. Get it right and mediocre execution still produces a real firm.
This course walks the seven model families in depth, teaches you to test model-market fit before product-market fit, and closes with your own Business Model Canvas — defended.
- 01
Distinguish the seven business-model families.
- 02
Choose the model that fits the problem.
- 03
Author a business-model canvas.
Prerequisites
- — 104.
Pacing
2 weeks · ~7 hours.
- IModule
The model, defined
The move behind every business.
- IIModule
The families
Each in depth.
- IIIModule
Choosing the model
Fit, not fashion.
- IVModule
The artifact
The output.
A Note from the Faculty
Model choice is strategy. Treat it that way.