110Course · Foundation

Naming

The single most permanent decision.

The Course

The name is the single most permanent decision a founder makes. This course teaches naming as a systematic craft — generation, testing, legal clearance, and the discipline of choosing something that will not embarrass you in year ten.

Outcomes
  • 01

    Generate names systematically.

  • 02

    Test names for durability.

  • 03

    Choose a name defensibly.

Prerequisites
  • 109.
Pacing

3–5 days · ~2 hours.