IIIProgram

Business

The operating disciplines that turn ideas into institutions.

Admission

Enrol as a Scholar to enter this Program, keep a record of your progress, and pursue the Certificate in Business Practice (Practitioner tier)..

Enrol in the Academy

No tuition is configured for this Program. Register your interest and we will write to you when admissions open.

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  • 301Course

    Accounting

    The language of business.

    8 lessons·Practitioner
    The three statementsThe mechanicsJudgment
  • 302Course

    Marketing

    Attention, converted to demand.

    8 lessons·Practitioner
    PositioningChannelsBrand
  • 303Course

    Sales

    The trained discipline of moving a decision.

    6 lessons·Practitioner
    DiscoveryThe pipelineClosing
  • 304Course

    Negotiation

    The discipline of extracting value under constraint.

    6 lessons·Practitioner
    PreparationThe conversationDifficult cases
  • 305Course

    Leadership in Business

    Directing capable people in an operating firm.

    5 lessons·Practitioner
    The operating cadencePeople
  • 306Course

    Management

    The craft of getting work done through others.

    4 lessons·Practitioner
    DelegationOne-on-onesPerformance
  • 307Course

    Operations

    Turning inputs into repeatable output.

    6 lessons·Practitioner
    ProcessBottlenecksQuality
  • 308Course

    Legal for the Operator

    The law an operator must know, and the law an operator must call counsel about.

    5 lessons·Practitioner
    EntitiesContractsIntellectual property
  • 309Course

    Taxes for the Operator

    The tax code as a strategic input.

    4 lessons·Practitioner
    Business tax basicsAdvanced levers
  • 310Course

    Scaling

    From small enterprise to institution.

    6 lessons·Professional
    StagesThe organizationCulture at scale