IIIProgram
Business
The operating disciplines that turn ideas into institutions.
- 301Course
Accounting
The language of business.
8 lessons·PractitionerThe three statementsThe mechanicsJudgment - 302Course
Marketing
Attention, converted to demand.
8 lessons·PractitionerPositioningChannelsBrand - 303Course
Sales
The trained discipline of moving a decision.
6 lessons·PractitionerDiscoveryThe pipelineClosing - 304Course
Negotiation
The discipline of extracting value under constraint.
6 lessons·PractitionerPreparationThe conversationDifficult cases - 305Course
Leadership in Business
Directing capable people in an operating firm.
5 lessons·PractitionerThe operating cadencePeople - 306Course
Management
The craft of getting work done through others.
4 lessons·PractitionerDelegationOne-on-onesPerformance - 307Course
Operations
Turning inputs into repeatable output.
6 lessons·PractitionerProcessBottlenecksQuality - 308Course
Legal for the Operator
The law an operator must know, and the law an operator must call counsel about.
5 lessons·PractitionerEntitiesContractsIntellectual property - 309Course
Taxes for the Operator
The tax code as a strategic input.
4 lessons·PractitionerBusiness tax basicsAdvanced levers - 310Course
Scaling
From small enterprise to institution.
6 lessons·ProfessionalStagesThe organizationCulture at scale