Guarding against Goodhart. Inside KPIs & Dashboards, Module I — Choice — this lesson names a specific move the operator makes when the situation calls for it. The register is institutional: a working understanding of Counter-metrics, sized to be reached for in a real conversation, not recited from a slide.
- 01State Counter-metrics in the disciplined sense used throughout KPIs & Dashboards, without softening or slogan.
- 02Recognize the situation in which Counter-metrics is the right move — and the adjacent situation in which it is the wrong one.
- 03Execute Counter-metrics in a live case drawn from your own work or a documented case study, and defend the reasoning in one paragraph.
- 04Connect Counter-metrics to designing the system so the ordinary case runs without heroics so it strengthens the practice rather than replacing it.
The mechanism, stated plainly
Guarding against Goodhart. Read the sentence twice. It is not a slogan; it is the compressed form of the lesson. The rest of this module returns to it, so the sentence is worth learning by heart. When the operator automates counter-metrics, this is what the move actually is — no more, no less.
Where it lives in the operating system
Module I exists because . Counter-metrics is one of the operations moves that lives inside that situation. Notice which earlier lessons this one leans on and which later lessons will lean on it — the sequencing is deliberate, and the module reads differently once you place this piece.
How the operator actually runs it
In practice, the operator does not consult Counter-metrics the way a novice consults a checklist. The move is trained in until it becomes an available response — something to sequences without ceremony when the moment arrives. The mark of understanding is not that you can recite Counter-metrics; it is that you catch yourself using it, unprompted, and can explain afterward why you did.
The bureaucrat's misreading, corrected
The most common misreading is to treat Counter-metrics as a maneuver you deploy on the other party. It is not. The system runs cleanly when the founder is not in the room — and the professional application of Counter-metrics sits inside that criterion, not outside it. When the move is used cynically, the results are short-lived and the reputation cost is high. When it is used cleanly, it compounds.
- Counter-metrics is a working move, not a slogan.
- It belongs to Module I — Choice — because that is the situation it addresses.
- Mastery is unprompted use in the right situation.
- The adjacent lessons in this module are its natural context.
- Used cleanly, Counter-metrics compounds; used cynically, it does not.
- Deming, W. E. — Out of the Crisis. — The foundational text on system quality and management responsibility.
- Goldratt, E. — The Goal. — The theory of constraints, taught as a novel about a working plant.
- Womack, J., Jones, D. — Lean Thinking. — The disciplined study of value, flow, and waste.
- 605 — KPIs & Dashboards, Module I: Choice. The Anabasis Academy. — The parent module. Re-read the module framing after finishing the lesson.