510Course · Practitioner
B2C Sales
Selling to individuals.
B2C is a psychology-and-conversion discipline. This course teaches impulse vs. considered arcs, honest social proof, CRO, and the retention economics that determine whether the business compounds.
- 01
Design conversion for the impulse and the considered purchase.
- 02
Choose a channel that fits the product.
- 03
Reduce refunds and chargebacks.
Pacing
1 week · ~3 hours.
- IModule
Psychology
- IIModule
Mechanics
- IIIModule
Applied