809Course · Practitioner

Analytics

Turning data into decisions.

The Course

Analytics is the numeric description of reach. This course teaches you to instrument correctly, distinguish real from vanity metrics, and report analytics that changes decisions rather than decorating slides.

Outcomes
  • 01

    Distinguish descriptive, predictive, prescriptive.

  • 02

    Choose a BI tool defensibly.

  • 03

    Ask the analyst the right question.

Pacing

1 week · ~3 hours.