408Course · Practitioner
Video
The dominant modern medium.
Video is the dominant modern medium. This course teaches you to design a video strategy that fits your firm, produce at a sustainable cadence, and measure video honestly beyond vanity metrics.
- 01
Design a video strategy.
- 02
Produce at a sustainable cadence.
- 03
Measure video honestly.
Pacing
1–2 weeks · ~5 hours plus the Lab.
- IModule
Formats
The video landscape.
- IIModule
Production
The practical craft.