405Course · Practitioner
SEO
The disciplined pursuit of organic search.
SEO is the disciplined pursuit of organic search — a channel that compounds when done well and evaporates when treated as tactics. This course teaches how search actually works, the modern strategy of topical authority, and the technical mechanics that separate real SEO from folklore.
- 01
Understand how search actually works.
- 02
Design an SEO strategy.
- 03
Execute the technical basics.
Prerequisites
- — 404 helpful.
Pacing
2 weeks · ~7 hours plus the Lab.
- IModule
How search works
Before the tactics.
- IIModule
Strategy
Beyond keywords.
- IIIModule
Technical
The mechanics.