406Course · Practitioner
Paid Ads
Buying attention at scale.
Paid advertising is attention purchased at scale. This course teaches the major channels, the arithmetic that decides winners from losers, and the disciplined avoidance of the mistakes that quietly bankrupt marketing budgets.
- 01
Design a paid strategy.
- 02
Run the arithmetic.
- 03
Avoid the common expensive mistakes.
Prerequisites
- — 402, 404.
Pacing
2 weeks · ~7 hours plus the Lab.
- IModule
The channels
Each in depth.
- IIModule
The arithmetic
The numbers that decide.
- IIIModule
Discipline
Beyond the platforms.
A Note from the Faculty
Paid without arithmetic is theater. This course teaches arithmetic first.