402Course · Practitioner
Messaging
The sentences the market repeats.
Messaging is the disciplined system of sentences the market repeats about you. This course teaches you to author a messaging framework, test it in the field, and enforce it consistently across every customer surface.
- 01
Author a messaging framework.
- 02
Test it in the field.
- 03
Enforce it across surfaces.
Pacing
1 week · ~3 hours.
- IModule
The framework
The document.
- IIModule
Enforcement
Consistency as discipline.