415Course · Practitioner
Influencers
The rented audience.
Influencer marketing is the rented audience. This course teaches you to choose influencers defensibly, structure deals honestly, and measure incremental lift rather than credit-hungry attribution.
- 01
Choose influencers defensibly.
- 02
Structure deals honestly.
- 03
Measure results without deceiving yourself.
Pacing
3–5 days · ~2 hours.
- IModule
Selection
Before the pitch.
- IIModule
Deals and measurement
The mechanics.