412Course · Practitioner
Funnels
The plumbing between attention and revenue.
The funnel is the plumbing between attention and revenue. This course teaches you to design one worth building, instrument each stage honestly, and improve deliberately rather than reactively.
- 01
Design a funnel worth building.
- 02
Measure each stage honestly.
- 03
Improve deliberately.
Pacing
1 week · ~3 hours plus the Lab.
- IModule
The funnel, understood
The mental model.
- IIModule
Measurement and optimization
The work.