418Course · Practitioner

Events

The in-person channel.

The Course

Events are the in-person channel — expensive, high-signal, hard to measure. This course teaches you to design an event with a clear goal, execute the logistics that make it feel effortless, and convert attendees into real pipeline.

Outcomes
  • 01

    Design an event with clear ROI.

  • 02

    Execute the logistics.

  • 03

    Convert attendees into pipeline.

Pacing

1–2 weeks · ~5 hours plus the Lab.