413Course · Practitioner
Conversion Rate Optimization
The disciplined improvement of what already works.
CRO is the disciplined statistical improvement of pages that already work. This course teaches when CRO makes sense, the hypothesis-first method, and the calendar of sustained experimentation that separates real CRO from tinkering.
- 01
Run rigorous experiments.
- 02
Distinguish signal from noise.
- 03
Build a CRO program.
Prerequisites
- — 412.
Pacing
1 week · ~4 hours plus the Lab.
- IModule
The discipline
Before the tools.
- IIModule
Practice
The mechanics.