414Course · Practitioner
Analytics
The numbers that describe reach.
Analytics is the numeric description of reach. This course teaches you to instrument correctly, distinguish real from vanity metrics, and report analytics that changes decisions rather than decorating slides.
- 01
Instrument a site correctly.
- 02
Distinguish real from vanity metrics.
- 03
Report analytics that changes decisions.
Pacing
1 week · ~3 hours.
- IModule
Instrumentation
The technical layer.
- IIModule
Interpretation
The judgment.