307Course · Practitioner
Pricing
The single most consequential decision.
Pricing is the single most consequential number a firm sets. This course teaches the three pricing frameworks, the modern structures, and the rigorous testing methods — and closes with a real pricing change shipped by the Scholar.
- 01
Apply the pricing frameworks.
- 02
Test pricing rigorously.
- 03
Set defensible price.
Pacing
1–2 weeks · ~5 hours plus the Lab.
- IModule
The frameworks
Cost-plus, competitive, value-based.
- IIModule
Structures
How price is expressed.
- IIIModule
Testing and changing
The practical work.
A Note from the Faculty
Raise prices sooner and by more than you think. Discipline yourself first with the arithmetic in this course.