1408Course · Practitioner

Marketing Wars

The recurring competitive crisis.

The Course

Marketing wars are recurring competitive crises. This course teaches you to recognize the attack, choose response vs. non-response, and preserve brand through the fight.

Outcomes
  • 01

    Recognize a marketing war.

  • 02

    Design the response.

  • 03

    Preserve brand in the fight.

Pacing

1 week · ~3 hours.