Intellectual Property
The asset most firms build without noticing.
Intellectual property is the asset most firms build without noticing. This course teaches you the four instruments — trademark, copyright, patent, trade secret — and how to choose the right protection at the right time.
You finish able to conduct an IP audit of your own firm and file a trademark application without a lawyer for the ordinary case.
- 01
Distinguish the four IP instruments.
- 02
Choose the right protection.
- 03
Maintain IP rights defensibly.
2 weeks · ~6 hours plus the Lab.
- IModule
Trademark
The mark that identifies you.
- IIModule
Copyright
The protection for creative expression.
- IIIModule
Patent
The protection for invention.
- IVModule
Trade secrets
The protection you build yourself.
- VModule
Licensing
Monetizing and controlling IP.
IP compounds silently and disappears loudly. Protect what matters early.