L13Course · Practitioner

A/B Evaluation

Statistically defensible product decisions.

The Course

Design doc, run, analysis, decision. Statistically defensible product decisions.

Outcomes
  • 01

    Design an A/B test.

  • 02

    Choose the metric.

  • 03

    Handle novelty effects.

  • 04

    Read the result honestly.

Prerequisites
  • Metrics for AI Products.
Pacing

The Lab.

A Note from the Faculty

An A/B test without a statistical plan is a coin flip.